In 2019 relevancy will win the war. If you want to increase your profit this year, it isn’t about creating more leads, it’s about building greater intimacy and relevance with the leads you have, so you provide the right solution, to the right people, at the right time.
If you’re not capturing (the right) attention in 2019, you lose your ability to compete without spending massive amounts of money on advertising and other online marketing.
If you think dominating a single platform is enough, think again.
Your leads on Facebook are not on YouTube, and those on YouTube are different to those reading our posts. As such, the key to your success is to repurpose your content across multiple (relevant) platforms.
You cannot build a single marketing funnel that takes your audience through a predefined step-by-step process anymore. They are onto you. They have been in dozens of marketing funnels like this already.
It used to be enough to focus your ad spend on lead generation and sales, but not anymore. My clients who see the greatest success are those who focus a large amount of their ad spend on brand awareness.
